Master's: How Will COVID-19 Impact How We Do Business?

November 05, 2020
8:00 AM - 9:00 AM


With the COVID-19 pandemic reached the United States, the initial stay-at-home mandates to all but essential workers made a sudden and dramatic impact to how we do business. Not only were many people working remotely from home, but some businesses, employers and clients suddenly had their entire industry halted. Some are still struggling to recover. Even now, when businesses have resumed operations with safety precautions, many people are still working from home. This PRSA Master’s program will look at this from two levels:

  • How we as PR practitioners interact with our clients and employees and adjust to increased demand for our expertise during a time with a lot of need for frequent communication


  • How we as decision makers may expect our region and workplaces to be impacted because of fewer people in traditional work environments


To discuss this, we welcome two speakers who have experience and expertise in these areas:

Lisa Arledge Powell is the president of MediaSource, a communications agency that delivers storytelling with impact, helping brands meet goals such as building reputation and trust, driving sales, boosting thought leadership and promoting innovations. She began her career as a television news reporter/anchor and now applies that experience to storytelling for brands. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use storytelling to meet business goals. She can be seen on the speaking roster at industry events for organizations such as the Public Relations Society of America, Ragan, PR News, Content Marketing Institute and Mayo Clinic. She is the past chair of PRSA Health Academy and a former member of the executive board of PRSA Central Ohio. Lisa is a regular contributor to PRSA’s blog, PRSay.  In addition to recovering from COVID-19 herself, Lisa and her team had to restructure their organization in response to client needs in the initial stages of the pandemic.

Bill LaFayette, PhD, is owner of Regionomics®, a consulting firm focused on helping clients understand and thrive in small-area economies — neighborhoods, communities, and regions. Services include economic development strategy, workforce strategy, economic impact analysis, economic and demographic analysis, and fiscal analysis. Bill brings to his work 25 years of experience in economic development and economic analysis in central Ohio. Prior to founding Regionomics in 2011, he spent 12 years as vice president of economic analysis for the Columbus Chamber of Commerce and four years with Rickenbacker Port Authority, which formerly managed Rickenbacker International Airport and its Global Logistics Park and Foreign-Trade Zone. Previously, he was a full-time member of the finance and real estate faculties of Ashland University and the University of North Texas, and has more recently been an adjunct faculty member of The Ohio State University’s Fisher College of Business and John Glenn College of Public Affairs. Bill is coauthor of Knowledge Economies and Knowledge Work (Emerald Publishing, 2019); writes a bimonthly column, On the Money, for Hannah News Service exploring various aspects of the Ohio economy; and has produced an economic forecast for the Columbus metropolitan area annually since 2000. Bill is a board member of Employment for Seniors and the Affordable Housing Trust for Columbus and Franklin County, a commissioner of the Mid-Ohio Regional Planning Commission (MORPC), and a member of the Columbus Metropolitan Club Program Committee. A recognized authority on the Ohio and Columbus economies, Bill earned a Ph.D. in real estate economics from The Ohio State University in 1994. He also holds an M.B.A. in investment management and a B.S., Summa cum Laude, in finance and accounting, both from Wright State University.



$0.00 Masters