The Modern Communicator - Annual Conference

August 07, 2020
9:00 AM - 3:30 PM

Zoom

Registration is now closed. To check on availability, email [email protected] 

PRSA Central Ohio recognizes that the Modern Communicator wears many hats, blending media relations, branding, marketing, reputation management and more in their role as an integrated communicator. We also recognize that the Modern Communicator is a storyteller, creating a thoughtful, measurable strategy for engaging written and visual content. We also know that time is valuable, and that is why we’re packing one Friday full of sessions made just for you, with two keynote speakers, mini self-care breaks (with tangible tips you can take back to the office) and the opportunity to attend seven different sessions running on two simultaneous tracks throughout the day so you can choose the area that best suits you and your professional goals.

VIEW SESSION DESCRIPTIONS AND SPEAKER BIOS.

 

 

 

 

Schedule At A Glance 

    • 9 a.m. - Opening announcements
      • Keynote Address: Rebranding in a Millennial Kind of World, Christine King, Tealbook, CASK Communications
    • 9:55 - 10 a.m.  – Transition
    • 10-10:30 a.m. – Session 1
      • Leveraging Strong Influencer Partnerships to Build Awareness, Tell Stories & Build Trust, Hana Bieliauskas, Inspire PR Group
      • Truths and Myths of Multi-Channel Marketing, Samantha Parsons and Leah Franklin, Cardinal Health
    • 10:30-10:35 - Transition
    • 10:35-11:05 a.m. – Session 2 
    • Teaching Social: Why Understanding Social Media’s Usage and Impact is Important for Every Employee, Diane Lang, Nationwide Children’s Hospital
    • Strategic Storytelling: Maximizing Your Impact, Ann Mulvany, Whitney Somerville, FrazierHeiby
    • 11:05-11:10 - Transition
    • 11:10-11:40 – Session 3 
        • Integrating Content Marketing in a Peer Reputation Strategy, Abbie Roth, Nationwide Children's Hospital
        • Content and SEO: Better Together, Amy Shropshire, Columbus State Community College,
    • 11:40 - Noon - Break - Grab your lunch
    • Noon - 12:55 -  Lunch with Plenary Address: When Organizations are Tested:  Leading through Crisis, Hinda Mitchell, Inspire PR Group
    • 12:55 - 1 p.m. - Transition
    • 1 - 1:30 p.m. – Session 4
      • What's PR Got to Do with Content Marketing? Michelle Garrett, Garrett Public Relations
      • Selling Out Arenas – One Fan at a Time, Jenn Cartmille, Greater Columbus Sports Commission
    • 1:30 - 1:35 - Transition
    • 1:35 - 2:05 p.m.– Session 5 
      • Media Buying 101, Mark Subel, Two Wheels Marketing, Stephanie Cotts, Brandwell Solutions
      • Video Storytelling and Hacks, Dan Farkas, Ohio State, Beth Menduni, Mktg Dept
    • 2:05 - 2:10 - Transition
    • 2:10 - 2:40 p.m. – Session 6 
      • Building a Long-Term Marketing Strategy for Domestic Violence Shelter Capital Campaign, Hinda Mitchell, Inspire PR, Pam Georgiana, Lutheran Social Services
      • Big data. The big reason why data can help demonstrate ROI, Rob Carnell, Huntington National Bank
    • 2:40 - 2:45 - Transition
    • 2:45 - 3:15 p.m. – Session 7 
      •  Storytelling in B2B Marketing and Communications, Aaron Brown, Fahlgren Mortine
      • Data, Data Everywhere, Lauren Parker, FrazierHeiby
    • 3:15 - Closing




Help us Celebrate our 70th Anniversary!
To celebrate Central Ohio PRSA's 70th anniversary in 2020, we're asking for a $7.00 donation from 100 members to collect $700.00 to help Central Ohio PRSSA students with professional development. Your nominal donation will have a profound impact on the future of our profession. Thank you!

Tickets

$75.00 Member

$99.00 Guest

$35.00 Student

$7.00 Donation to the Central Ohio PRSSA Scholarship Fund