Annual Conference: "The Modern Communicator"

March 27, 2020
8:30 AM - 3:30 PM

Capital University

Registration Deadline: Friday, March 13 at 11:59 p.m.

PRSA Central Ohio recognizes that the Modern Communicator wears many hats, blending media relations, branding, marketing, reputation management and more in their role as an integrated communicator. We also recognize that the Modern Communicator is a storyteller, creating a thoughtful, measurable strategy for engaging written and visual content. We also know that time is valuable, and that is why we’re packing one Friday full of sessions made just for you, with two keynote speakers, mini self-care breaks (with tangible tips you can take back to the office) and the opportunity to attend seven different sessions running on two simultaneous tracks throughout the day so you can choose the area that best suits you and your professional goals. Join us on Friday, March 27.

VIEW SESSION DESCRIPTIONS AND SPEAKER BIOS.

Schedule At A Glance 


  • 8:30 a.m. - Networking  
  • 8:45 a.m. - Opening Announcements 
  • 9-9:45 a.m. - Keynote Address: Rebranding in a Millennial Kind of World, Christie King, CASK Communications, 
  • 9:45 - 10 a.m.  – Break
  • 10-10:30 a.m. – Session 1
      • Leveraging Strong Influencer Partnerships to Build Awareness, Tell Stories & Build Trust, Hana Bieliauskas, Inspire PR Group
      • Truths and Myths of Multi-Channel Marketing, Samantha Parsons and Leah Franklin, Cardinal Health
  • 10:35-11:05 a.m. – Session 2 
  • Teaching Social: Why Understanding Social Media’s Usage and Impact is Important for Every Employee, Diane Lang, Nationwide Children’s Hospital
  • Strategic Storytelling: Maximizing Your Impact, Ann Mulvany, FrazierHeiby
  • 11:10-11:40 – Session 3 
      • Creating Engaging B2B Content, Donna Marbury, Smart Columbus
      •  Content and SEO: Better Together, Amy Shropshire, Columbus State Community College,
    • 11:40 - 1 p.m.: Lunch with Plenary Address: When Organizations are Tested:  Leading through Crisis, Hinda Mitchell, Inspire PR Group
  • 1 - 1:30 p.m. – Session 4
      • Integrating Content Marketing Integrating Content Marketing in a PR & Peer Reputation Strategy, Michelle Garrett, Garrett Public Relations, Abbie Roth, Nationwide Children’s Hospital
      • Selling Out Arenas – One Fan at a Time, Jenn Cartmille, Greater Columbus Sports Commission, 
  • 1:35 - 2:05 p.m.– Session 5 
      • Media Buying 101, Kristen Vitartas, Nationwide Children's Hospital, Mark Subel, Two Wheels Marketing 
      • Video Storytelling and Hacks, Dan Farkas, Ohio State, Beth Menduni, Mktg Dept
  • 2:10 - 2:40 p.m. – Session 6 
      • Building a Long-Term Marketing Strategy for Domestic Violence Shelter Capital Campaign, Pam Georgiana, Lutheran Social Services
      • Big data. The big reason why data can help demonstrate ROI, Rob Carnell, Huntington National Bank
  • 2:40 - 2:50 p.m. - Break
  • 2:50 - 3:20 p.m. – Session 7 
      • Storytelling in B2B Marketing and Communications, Aaron Brown, Fahlgren Mortine
      • Data, Data Everywhere, Lauren Parker, FrazierHeiby 
  • 3:20-3:30 p.m. – Closing 

 

Help us Celebrate our 70th Anniversary!
To celebrate Central Ohio PRSA's 70th anniversary in 2020, we're asking for a $7.00 donation from 100 members to collect $700.00 to help Central Ohio PRSSA students with professional development. Your nominal donation will have a profound impact on the future of our profession. Thank you!

Tickets

$99.00 Member
$75.00 Earlybird rate before January 31

$125.00 Guest
$99.00 Earlybird rate before January 31

$35.00 Student

$7.00 Donation to the Central Ohio PRSSA Scholarship Fund