June Coffee Chat: Getting it Right: Writing and Communicating To, About and With the LGBTQ Community

June 20, 2019
7:30 AM - 8:30 AM

Equitas Health
7575 Huntington Park Drive
Columbus, OH 43235

Presented by PRSA’s Diversity & Inclusion committee

Increasingly, people are coming out as lesbian, gay, bisexual, transgender or queer (LGBTQ) and, when portrayed in the news media, corporate and nonprofit communications, and advertising, want to see their stories reflected in a fair and accurate way. In this informal Coffee Chat, journalists, public relations practitioners, and marketing and communications professionals will hear concrete steps to incorporate inclusiveness in their writing and speaking, as well as in critical business functions of their work as they improve their own career competencies.

In a focused conversation between Carol Zimmer Clark, publisher, PRIZM Magazine and director of Community Affairs for Equitas Health, and Jaron Terry, PRSA Fellow, who is president, Jaron Terry Communications, Coffee Chat attendees will understand appropriate terminology and demographics and the explore the current cultural climate. Clark and Terry will discuss what it looks like when journalists and communicators “get it right” in talking to, with and about the LGBTQ community. In addition, this broad-ranging conversation will explore results-oriented best practices for inclusive communications, including audience identification, media advocacy, and framing, messaging and storytelling and learn more about how to hone their own core career competencies such as ethics, collaboration and leadership as they challenge themselves to better understand communities that may differ from their own. Session participants will enter the conversation through Q&A.


$0.00 Member

$5.00 Guest