Mining data before and after to guide your communications strategy.

June 27, 2019
11:30 AM - 1:00 PM

Lifeline of Ohio
770 Kinnear Road
Columbus, OH 43212
Venue website

Join PRSA of Central Ohio for a luncheon about how PR pros can use data to inform a communications strategy with speaker Amy Harman. As Director of Marketing and Communications at Columbus 2020, Amy will discuss how the communications department's goals ladder back up to Columbus 2020's three organizational goals.

Amy leads the strategy development, management and execution of Columbus 2020 marketing programs, including management of collateral development, proposals and online marketing. These programs enhance the ability of the Columbus 2020 team to generate opportunities to serve growing companies and promote the Columbus Region’s position as a leading location for business investment.

Amy will also discuss tracking marketing leads, the role of a research analyst in a communications department, and communicating lagging data

FULL AGENDA

11:30 a.m. – 1 p.m.
Registration / Lunch served

12:00 p.m. – 12:05 p.m
Welcome, Opening Remarks and Moderator Introduction, Alicia Shoults, PRSA Central Ohio Chapter President

12:05 p.m. – 12:45 p.m.
Presentation, Amy Harman, Director of Marketing and Communications, Columbus 2020

12:45 p.m. – 12:55 p.m.
Q&A

12:55 p.m. – 1:00 p.m.
Closing and Thank You

June PRSA Luncheon

Tickets

$25.00 Member

$35.00 Guest

$15.00 Students