Blog

September is Ethics Month

It’s September, and that means it’s Ethics Month!

The three Ps – politics, pandemics and protests – have definitely highlighted some ethical issues lately. While some, such as truth in reporting, have been straightforward, others are a bit more subtle, like gaslighting. Never before has the ethical practice of public relations been more important.

September is Ethics Month, an opportunity to pause to celebrate the importance of PRSA’s Code of Ethics, recognized as the gold standard for ethical behavior throughout the communications profession. The theme of this year’s Ethics Month is “Doing The Right Thing,” a theme that really resonates in today’s environment – and is more complex than ever before.

One of the great things about being a PRSA member is the access to many resources, including training, best practices and even counsel from me, your Ethics Officer, and the Board of Ethical Standards and Practice (BEPS). This month, BEPS will offer a variety of opportunities to gain information – and share your insight and lessons learned! Some highlights include:
 
Webinars
APRs Speak: Black Men Discuss Ethics, Equity & Inclusion
Password: BEPS
Sept. 2, 12 p.m.
Moderator: Stacy Smith, APR, Fellow PRSA
Panelists: Brandon Wilson, APR, president & CEO, Wilbron Inc.; Roszell Gadson, APR, public affairs specialist, State Farm; Cedric F. Brown, APR, columnist, “D&I Explained,” PRSA’s Strategies & Tactics; Kenn Dixon, APR, vice president of communications & public relations, Texas Conference of Seventh-day Adventists
 
Leading With Ethics
Sept. 8, 3 p.m.
Presenters: Nance Larsen, APR, Fellow PRSA, vice president integrated marketing communications, The Strive Group; BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations; Michelle Egan, APR, Fellow PRSA, chief communications officer, Alyeska Pipeline Service
 
Twitter Chat
Ethical Challenges in Today’s Global Information World
Sept. 17, 8 p.m.
Follow along @prsa using the hashtags #PRSAChat and #EthicsMonth
 
Editorial Coverage
Weekly PRsay Blog Posts
Feature article in the September issue of Strategies & Tactics


This month, I encourage you to take a moment to think about ways you apply ethics in your daily work – and how that makes a difference for you, your organization and the profession. Check out these great resources, and don’t hesitate to reach out to me if I can be of assistance with gathering information or working through an ethical dilemma.

Return to list

0 Comments