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RECAP: 2020 PRSA Leadership Assembly

The first-ever fully remote Leadership Assembly of PRSA delegates was held on Saturday, December 5, from 11 a.m. to 4 p.m. Central Ohio PRSA members Diane Hurd (incoming chapter president), John Palmer, APR, and Dr. Natalie Kompa, APR, represented the chapter. Amendments 20-01 through 20-04 passed easily with a two-thirds majority of delegates. 

Amendment 20-05, which proposed removing the APR requirement from eligibility to serve as a Director at the District level, brought much debate among delegates. Amendment 20-05 ultimately failed to get a two-third majority of affirmative votes, hence tabling the amendment. Proposal 20-06 suggested limiting the term of Leadership Delegates to three years and passed with a two-third majority of votes.  

In the Town Hall portion of the Leadership Assembly, PRSA National Chair T. Garland Stansell, APR, introduced an advocacy initiative called Voices4Everyone. The goal would be to use the power of public relations to shift the conversation and increase civic engagement through better, more inclusive civil discourse. Public relations practitioners would be positioned as thought leaders in combatting misinformation and promoting diversity and inclusion, among other elements of the Voices4Everyone campaign.  

A dedicated website will hold materials to enhance the capabilities of PRSA members. PRSA plans to elicit the input and help of members to build out materials and messaging for the Voices4Everyone initiative. A formal rollout with chapter activation will come in the new year. 

Additionally, new membership models were proposed. Extensive research and recommendations yielded options for members to consider, including Option 1 with one free section membership embedded as part of the membership fee. A second option outlined a tiered, fee-based system for some programming. A third option would be an a la carte option with a lower price point. A fourth option would be a dues model based on the total number of PRSA members across a single company; a flat fee would be charged to the company and allow PRSA resources to be extended to multiple associates. A fifth possibility provides an option for vendors and suppliers to join PRSA for a fee. A sixth option waives the new member initiation and reinstatement fees ($65 and $35 respectively).  

“Serving as a delegate for our chapter is real privilege,” said Palmer. “It’s my second year as a delegate and I’m always impressed by the dedication of PRSA leadership and the passion exhibited through the delegates on behalf of the 20,000 members of our society,” Palmer said. 

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