2020 Virtual Conference: The Modern Communicator Recap

Thanks to the collaborative and positive spirit of conference organizers, speakers and attendees, the 2020 Central Ohio PRSA virtual conference was a success! Each year, this event brings PR and communications professionals together for a day of sharing and learning. Although this year’s conference had to be rescheduled and adapted to a virtual format due to COVID-19, we are so grateful for this community who kept the conference entertaining, educational and running smoothly. If you’re interested in learning more about each speaker and their presentation, please visit the links below:

Rebranding in a Millennial Kind of World

Christine King, Tealbook + CASK Communications

Leveraging Strong Influencer Partnerships to Build Awareness, Tell Stories & Build Trust

Hana Bieliauskas, Inspire PR Group

Truths and Myths of Multi-Channel Marketing

Samantha Parsons and Leah Franklin, Cardinal Health

Teaching Social: Why Understanding Social Media’s Usage and Impact is Important for Every Employee

Diane Lang, Nationwide Children’s Hospital

Strategic Storytelling: Maximizing Your Impact

Ann Mulvany and Whitney Somerville, FrazierHeiby

Integrating Content Marketing in a Peer Reputation Strategy

Abbie Roth, Nationwide Children's Hospital

Content and SEO: Better Together

Amy Shropshire, Columbus State Community College

When Organizations are Tested: Leading through Crisis

Hinda Mitchell, Inspire PR Group

What's PR Got to Do with Content Marketing? 

Michelle Garrett, Garrett Public Relations

Selling Out Arenas – One Fan at a Time

Jenn Cartmille, Greater Columbus Sports Commission

Media Buying 101
Mark Subel, Two Wheels Marketing
Stephanie Cotts, Brandwell Solutions
Video Storytelling and Hacks
Dan Farkas, The Ohio State University
Beth Menduni, The Mktg Dept


Building a Long-Term Marketing Strategy for Domestic Violence Shelter Capital Campaign
Hinda Mitchell, Inspire PR
Pam Georgiana, Lutheran Social Services
Big data. The big reason why data can help demonstrate ROI

Rob Carnell, Huntington National Bank

Storytelling in B2B Marketing and Communications

Aaron Brown, Fahlgren Mortine

Data, Data Everywhere

Lauren Parker, FrazierHeiby


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