Upcoming News & Events
June 18, 2015 - Pitching in the Big Leagues: An Insider's Look at the Chicago Cubs
The Chicago Cubs have been known as the “lovable losers” who suffer from the “curse of the goat,” but these labels will soon be a distant memory. Find out how the team with a century-long championship drought has embarked on the most incredible journey in sports, as Manager of Communications Kevin Saghy shares a few PR case studies and takeaways from along the way.
June 10, 2015 - The Conversation Continues: Nationwide’s “Make Safe Happen” Ad
Nationwide sought to start the conversation “to make safe happen for children everywhere” with its provocative ad, aired during Super Bowl 2015. Joe Case APR, Nationwide’s associate vice president of communications, discusses the strategy and reactions to the ad, which features a child, who died from a preventable accident, talking from beyond the grave.
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