Leveraging Social Media to Make Authentic Connections

June 21, 2018
7:30 AM - 9:00 AM

Brick House Blue
6605 Longshore Street, Suite 240
Dublin, OH 43017
Venue website

Individuals use the social space to discover, follow and most importantly, interact, with brands. As newsfeeds continue to get cluttered with content, a strong social presence is crucial to catch the eye of your audience. So how do you make valuable, authentic connections on social media among all the chatter?

Join PRSA Central Ohio Chapter as panelists share their secrets to meaningful, long-lasting interactions on social media. Gain insights from Geben Communication's results-driven social campaigns, get a glimpse of DSW's Instagram strategy, and learn how a former news anchor used social media to pursue her passion and build her personal brand.

From agency to retail, to a nationally featured blogger, these three women know a thing or two about leveraging social media platforms.

Full agenda:

7:30 a.m. – 8:00 a.m.

  • Check-in and Networking Coffee and continental breakfast served


8:00 a.m.

  • Welcome, Opening Remarks and Moderator Introduction
    Erin Maggied, PRSA Central Ohio Chapter President


8:05 a.m. – 8:45 a.m. -- Social Media Panel

  • Moderator: Lachandra Baker, MBA, ABC, CTA, Communications Professional
  • Panelist: Shanisty Ireland, Zest Juice & She’s Becoming Domestic blog
  • Panelist: Heather Whaling, Geben Communications
  • Panelist: Maria Wollenburg, DSW

8:45 a.m. – 8: 55 a.m.

  • Q&A


8:55 a.m. – 9:00 a.m.

  • Closing and Thank You

Tickets

$30.00 Member

$40.00 Non-Member

$25.00 Students