Transforming Video into Value: How to Improve Your Visual Journey and Make a Lasting Impression

April 19, 2018
5:30 PM - 7:00 PM

Brick House Blue
6605 Longshore Street, Suite 240
Dublin, OH 43017
Venue website

REGISTRATION IS NOW CLOSED. On-site, late registration may be available plus a $25 late fee.
Questions? Contact
administrator@prsacentralohio.org.

The digital landscape continues to evolve and as professionals invest more in digital strategies, video marketing is a top priority. Join PRSA Central Ohio Chapter for a video workshop designed to give you the tools you need to effectively leverage video, integrate it into your campaigns and successfully engage your audiences. It will feature rotating 20-minute sessions discussing: how to shoot, edit and create a video on your phone, curate the right content for your video and leverage analytics to market your video.

Agenda

5:30 p.m. - 5:45 p.m. – Registration
Drinks and heavy appetizers served

5:45 p.m. – Welcome and Opening Remarks
Erin Maggied, PRSA Central Ohio Chapter President

5:55 p.m. - 6:55 p.m. – Video Workshop | 20-minute sessions per topic

  • One Click: Shoot, Edit and Create Video on Your Phone
    Mark Pasternack, Video Strategist and Founder | Jump Goat Media

  • Curating Content and Communicating Your Message with Video
    Dan Farkas, Strategic Communication Lecturer | The Ohio State University

  • You Have Video, Now What? Leveraging Analytics for a Successful Campaign
    Kevin Volz, Analytics Manager | MediaSource

6:55 p.m. - 7 p.m. – Closing and Thank You