The Role of Video in the Changing PR Landscape

The Bluestone

03/25/2014 11:30 AM

From new social platforms, such as Vine to the still fairly new practice of video blogging, video is rapidly becoming not only effective, but the expected medium for brands and companies to tell their story, get the word out about their business or address key issues.

The use of video is increasing, blurring the lines between traditional public relations and digital marketing. Many brands and companies are still unsuccessful in incorporating video into their strategies, but the ones that are blazing this trail are connecting with their consumers and stakeholders in an impactful way.

Amy Schmittauer is an educator, coach, vlogger, speaker, and consultant on everything social media, content marketing, digital strategy, and video blogging. She maintains a blog called Savy Sexy Social aimed at assisting small businesses and entrepreneurs with their marketing strategies. Most recently, she started Vlog Boss Studios, where she consults with small businesses, event planners, creative agencies, production studios, publications, restaurants, and other bloggers in their digital marketing efforts, with a focus on establishing successful video blogs, or vlogs. Her focus is on small-scale production that can be done with limited resources – the exact scenario many PR departments find themselves in.

She has become a trusted voice on new technologies both locally and outside of Columbus through her strong social following, subscriber base and being involved with events and groups such as Ohio Growth Summit and the Social Media Club of Columbus.

Amy will join Central Ohio Public Relations Society of America on March 25 to share how to set up video production and discuss professional versus personal video.  She will also touch on everything from scripting to personality to editing and final production.

Registration begins at 11:30 a.m. and the program will begin at noon.

Register by March 21.  After the deadline, registration increases by $10 and you will need to email administrator@prsacentralohio.org.  Cancellations after the deadline and no-shows will be billed.