Tips for making the most of your network

Kerry Francis

In today’s job market, knowing someone on the inside is a great way to get your resume to the top of the pile. As a member of Central Ohio PRSA, you automatically have an in with 400 people.

But knowing how to work that built-in network makes all the difference. A few simple reminders can help you leverage your membership – and land that dream job.

Ask for help. People like to feel as though they’re making a difference, and that they have valuable insight to share. Take advantage of your network and reach out! You have an automatic introduction – “I’m a member of PRSA, and found your contact information on the website….”

The fear of “bothering” others seems to be one of the biggest deterrents to asking for help – but the people who tend to feel bad about asking for time are the first ones to help others. Remember all that you’ve done to help others, and make the call.

Think about how you ask for help. I’ve received more than one e-mail from random strangers at all levels – “I saw your name on the PRSA website and would LOVE to work at Acme, Inc. … you can see by my resume that I’m a great candidate … please let me know if you see any jobs for which I’d be a great fit.”

While I appreciate the fact you’re taking initiative (it’s not easy to cold-call anyone!), your approach can make all the difference. Instead of asking me to keep an eye on the job board, invite me out for coffee to learn what it’s really like to work here, and for advice on how to get your foot in the door.

Pay it forward. When someone asks you for help, do what you can. Not only is it gratifying to help others, building relationships now connects you with people who can help you down the road.

 

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